Digital transmissions of television broadcasts require much less spectrum than analog broadcasts. As a result, when over-the-air broadcasters change to a digital broadcast as mandated by Congress, they no longer need large areas of spectrum that they have traditionally controlled. This auction involves a large portion of that vacated spectrum. The characteristics and location (in the 700 MHz band) of this spectrum make it ideal for the development of a third, nationwide broadband Internet provider that could compete with the powerful incumbent telephone and cable companies which control 96% of broadband lines in this country.
Why are auction rules important?
This spectrum auction represents an excellent opportunity to reshape the telecommunications landscape in favor of consumers. However, entrenched telephone and cable companies are concerned that such a change could destroy their communications duopoly. In order to make sure that customers benefit no matter who wins the auction, it is critical that all parties are bound to simple auction and service rules that will provide the best opportunity for new broadband competition.
Open Access
An open access service rule would require winning bidders for half of the spectrum to make access to that spectrum available to third parties at wholesale rates. This model has a proven track record — it led to an explosion of competitive Internet Service Providers in the 1990’s. It is also the model adopted by those countries that are far ahead of the United States in terms of broadband speeds, prices and services.The open access model requires no complex arrangements or new technology. It would simply require the licensee to sell interconnection to third parties at a gateway in the network, which would permit any number of competitors.
Network Neutrality/Right to Attach
All licensees would be required to operate their networks in a manner that “protects the consumer’s right to use any equipment, content, application or service on a non-discriminatory basis without interference from the network provider.” This protects against the licensee giving favorable speeds or quality of service to content, applications and services in which it has a financial interest. It also ensures that the consumer can attach any non-harmful equipment to the network. The FCC’s 1968 Carterfone decision mandated this attachment principle for wireline networks, but it has yet to be extended to wireless.Fair Bidding
The bidding patterns of recent auctions demonstrate that communication and collusion between bidders enable the largest companies to lock out potential new entrants and keep prices low. The best way to prevent such anticompetitive behavior is through anonymous bidding — if bidders cannot identify one another, signaling and blocking behavior become more difficult.Limits on Incumbent Eligibility
The best method for ensuring that the spectrum is not simply bought by incumbent broadband providers is by limiting their eligibility to bid — either through a flat prohibition or spectrum caps. The 1994 PCS auction had such caps and generated significant revenues. As an alternative, the FCC could give a bidding credit to new entrants.“Use it or Lose it”
Winning bidders should not be allowed to simply let the spectrum lie fallow. “Warehousing” may be particularly attractive to incumbents who do not want to compete with their own wireline broadband services. Thus, rules must ensure a timely build-out and make unused spectrum available for other unlicensed and other uses.Pro-Competitive Band Plan
The FCC should adopt band plans that allow competitive national broadband providers to achieve the necessary economies of scale. In order to achieve this goal, the auction must be structured to maximize the number of large spectrum blocks in the upper 700 MHz band.
700 MHz Who’s Who
Public Interest Spectrum Coalition (PISC)
A group of public interests groups advocating for auction rules that encourage the creation of a third, nationwide internet broadband provider to compete with telephone and cable companies. The group is made up of Public Knowledge, Consumer Federation of America, Champaign-Urbana Community Wireless Network, Consumers Union, Educause, Free Press, Media Access Project, New American Foundation, and U.S. Public Interest Research Group.AT&T and Verizon
Legacy telephone companies interested in preventing the 700 MHz spectrum from producing a viable alternative to telephone and cable based internet options.Federal Communications Commission (FCC)
Government agency responsible for regulating spectrum and for operating the auction. The current FCC Chairman, Kevin Martin, has endorsed an “open access lite” position on the auctions.Google
Internet company who notified the FCC that they would participate in the auction if PISC ground rules were adopted.
Timeline of Key Events
1997
As part of the transition to digital television, broadcasters are “loaned” the spectrum that will become part of the 700 MHz auction. The broadcasters give nothing to the FCC in return for this loan.August 3, 2006
FCC requests comments on changes to 700 MHz policy. This spectrum will become available because of the transition to digital television broadcasts, and will be auctioned off by the FCC. See http://fjallfoss.fcc.gov/edocs_public/attachmatch/FCC-06-114A1.pdfApril 4, 2007
Public Interest Spectrum Coalition (PISC) files comments with the FCC requesting adoption of open rules for the upcoming 700 MHz auction. The PISC filing focuses on the need for an open access wireless wholesaler, as well as technical changes to the bidding process that would encourage diverse bids. See http://www.publicknowledge.org/node/897April 5, 2007
Save Our Spectrum calls on the FCC to auction the 700 MHz spectrum in a way that enables true wireless broadband competition. See http://www.publicknowledge.org/node/900April 25, 2007
FCC agrees to seek comment on the rules for 700 MHz auction. See http://www.publicknowledge.org/node/919May 24, 2007
PISC files comments requesting the FCC structure the auction “both to ensure that new spectrum is offered on an open and nondiscriminatory basis and to bring in new entrants interested in challenging the current cozy wireless oligopoly and broadband duopoly.” See http://www.publicknowledge.org/node/962May 30, 2007
Presidential Candidate John Edwards sends a letter to the FCC urging the commission to adopt auction rules that encourage the creation on non-discriminatory wholesalers that enable a wide range of services and devices. See http://blog.johnedwards.com/story/2007/5/30/13258/0589June 4, 2007
250,000 people call the FCC demanding open access to the 700MHz auction. See http://www.huffingtonpost.com/timothy-karr/a-quartermillion-america_b_50649.htmlJune 14, 2007
Senate Committee on Commerce, Science, and Transportation holds a hearing titled “The 700 MHz Auction: Public Safety and Competition” See http://commerce.senate.gov/public/index.cfm?FuseAction=Hearings.Hearing&Hearing_ID=1874 and http://www.publicknowledge.org/node/1025July 6, 2007
PISC files reply comments with FCC addressing concerns raised by incumbent telephone and cable companies. See http://www.publicknowledge.org/node/1061July 9, 2007
Google sends a letter to the FCC supporting auction rules that would encourage open access to the 700 MHz spectrum.July 10, 2007
FCC chairman Kevin Martin beings circulating plan for “open access lite” See http://www.publicknowledge.org/node/1080July 12, 2007
AT&T files comments with FCC warning that open access rules would “turn the clock back” on the consensus between incumbent telephone and cable companies and the FCC. See http://www.publicknowledge.org/pdf/att-fcc-letter-20070712.pdfJuly 18, 2007
PISC joins Google, Skype, and Frontline Wireless, among others, to ask the FCC to integrate the “four principles” of successful open access (open devices, open applications, open services, and open networks) into the 700 MHz auction. See http://www.publicknowledge.org/pdf/open700-fcc-letter-20070718.pdfJuly 20, 2007
Google informs the FCC that it will enter the 700 MHz auction with a guaranteed $4.6 billion bid if the auction is structured to encourage open access. See http://www.google.com/intl/en/press/pressrel/20070720_wireless.htmlJuly 24, 2007
The House Energy and Commerce Committee Subcommittee on Telecommunications and the Internet hold an FCC oversight hearing and highlight the importance of the four open access principles. See http://www.publicknowledge.org/node/1123July 31, 2007
FCC votes to include two of four open access principles into the 700 MHz auction process, significantly diminishing the possibility that the auction will create a third, open alternative to cable and telephone internet duopoly.March 18, 2008
Statement of Chairman Martin on Closing of 700 MHz Auction.March 20, 2008
FCC Delinks 700 MHz Upper D Block From Other Blocks, Will Release Information on 700 MHz.March 20, 2008
Winning Bidders Announced for Auction 73.









