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Technology isn't holding back Internet TV—the structure of the media industry is.
Rumors of Intel's and Apple's interest in launching some kind of online cable service have been circulating for months. Years, even. It's clear that major tech companies have the technology ready, and they've been making phone calls and taking meetings. People talk, reports get written. Now, we can add Google to the mix. As the Wall Street Journal first reported, it's interested in launching some kind of online TV service, too—one that is intended to actually substitute for a traditional pay TV subscription by having current, popular shows from both cable and broadcast channels, and not just supplement it with on-demand access to a back catalog or user-generated content.
So with all these rumors, and all these giant tech companies involved, why haven't we actually seen a service get launched? The technology's ready. Other countries already have online cable TV--Sweden's Magine, a company that outright says "We’re meaning to replace your cable network," is expanding internationally. Why doesn't the US?