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NBC's Olympics coverage, both on TV and online, hasn't won high marks. Business Insider writes that NBC's TV coverage is "ruining the Olympics for millions of Americans." Harsh. Its Internet coverage is also unavailable to the millions of Americans who watch TV over the air, undermining NBC's position that broadcast television remains an important part of its business.
It seems that over-the-air viewers, who probably watch more ads per hour than DVR-addicted home theater types--not to mention cord-cutters and "Cable's Lost Generation"--are harder to monetize than cable, satellite, and telco video subscription customers.