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Senate Commerce Committee Chairman Rockefeller’s bill takes an ambitious approach toward the video marketplace of the future.
Tuesday, Senate Commerce Committee Chairman Jay Rockefeller (S-WV) introduced the Consumer Choice in Online Video Act, which seeks to address the anticompetitive and anti-consumer forces at work in today’s video marketplace. This bill would prevent cable providers from engaging in discriminatory measures against online video operators and would ensure that online video providers can access valuable programming. As we’ve said numerous times before, the current state of the video marketplace is outdated and in need of reform.You’ve got incumbent distributors, broadcasters, cable providers, network affiliates, with relationships locked into place and codified in US law. This arrangement benefits the incumbents but does nothing for innovation, competition, or consumer choice.Tech companies tease the marketplace with hints of new video devices on the horizon but time and again consumers are left empty-handed and wanting. Technology isn’t what’s holding back the marketplace, the outdated video policies are.