Words I thought I'd never hear:
“One of the most effective weapons for defeating online piracy is providing legal, easy-to-use alternatives,”
from a studio exec about using P2P technology. In this case, it's reportedly Kevin Tsujihara, president of Warner Bros. Home Entertainment Group who said this to Reuters, when announcing their intent to use P2P technology for the legal distribution of their video content.
Right now, WB plans to use the technology to move around language-dubbed US content in Germany, but there are hopes of expansion to other markets.
The service will be called In2Movies (not sure if this site is the actual thing or a squatter).
Ah, times are a-changin'!